Welcome
Changing times
Michael Nutley, Editor, New Media Age
With clients finally buying into digital and committing significant shares of their marketing budgets online, interactive agencies are becoming business problem solvers as much as campaign builders. NMA editor-in-chief Michael Nutley looks at how this is affecting the way agencies define themselves and how their skills requirements are changing yet again
Read more »Sponsor's Foreword
Make way for the arrival of Web 3.0
Phil Cooper, CEO, Utarget Networks
Video continues to expand rapidly online. This new market has been driven by users, both consuming and generating video. Professional digital producers, big and small, are now responding to this user demand by delivering their content online. Short form video is proliferating on the open internet and this may well extend to long form video content. Advertising is becoming the main revenue model to propel this market. Walled garden services may well become submerged under an open internet video tsunami.
Read more »